Click on the link below to see my presentation:
http://www.slideshare.net/zahraali786/lo3-presentation1
Saturday, 22 June 2013
Task Three
LO3: Be able to present results of research
http://www.slideshare.net/zahraali786/lo3-presentation1
http://www.slideshare.net/zahraali786/lo3-presentation1
Thursday, 20 June 2013
Task Two
LO2: Be able to apply a range of
research methods and techniques
Research methods and techniques used
in unit 30: Advertising Production for Television
Target audience research
The advert I
have produced focuses on a body wash. It is an all-in-one body wash called
‘Head, Shoulders, Knees and Toes’, it cleans both your body and your hair. It
includes the popular fragrance ‘Hugo Boss Bottled’. The advert is targeted at
an audience of men from the age of 13 to 30.
Men that are
aged 13 to 30 are generally very active and interested in sports. They also are
very interested in looking good and smelling nice so that they can attract the
opposite sex. For these reasons men of my target audience take regular showers.
By producing an all-in-one body wash with a popular fragrance will interest men
aged 13 to 30 as they would be able to get ready quick and all at once without
having to use a separate shampoo and perfume. From what I researched with my
production group; men want something convenient that they can use without
having to make a fuss.
My target
consumers for my advert are most likely to watch television during the evening
and night. Programmes such as soaps, sitcoms, movies and chat shows appear on
television during the evening and night. This is when my target consumers are
more likely to watch adverts. Adverts that are targeted at men such as men’s
‘moisturising creams and shaving blades’ appear during the evening and night as
most men watch television at that time. Adverts for men appear on popular
channels such as ITV 1, Channel Four, Channel Five and Dave. Adverts are also appearing
on YouTube videos and the radio.
My
production group and I created a questionnaire to find out information about
our target audience and whether our product would sell to our target audience.
Our questionnaire
Our product is an all-in-one body
wash called: Head, Shoulders, Knees and Toes. What defines the product is that,
the all-in-one wash includes a formula that can wash the whole body, including
the hair. The body wash includes a hint of the fragrance ‘Hugo Boss Bottled’.
NAME:
GENDER:
AGE:
INCOME PER MONTH:
OCCUPATION:
1)
Would
you like a body wash to be fragranced?
Yes [ ] No [ ]
2)
Do you
like the concept of our product?
Yes [ ] No [ ]
3)
Would
you like a range of fragrances to select from?
Yes [ ] No [ ]
4)
What
price would you like the product to be?
5)
What
size would you like the product to be?
50ml [] 125ml [ ] 200ml [ ]
6)
What
shape would you like the bottle to be?
Round [ ]
curved [ ] rectangular [ ] cubed [ ]
7)
Would
you like the product it to have a gift set option?
Yes [ ] No [ ]
8)
How
many times do you watch TV a week?
9) Would you use this product? (If not
please explain why)
10) Who do you watch TV with normally?
As our
product was targeted at men we gave our questionnaire out to 8 men and 4 women.
We wanted to get most of our views from men; however, we also wanted to know if
it would appeal to women also. Most of our respondents are in full time
education; however, there were two respondents that also had jobs. We needed to
know this as we wanted our product to be affordable for our target audience.
Our respondents were aged 17 to 19. This is a perfect range of ages as they
would most likely be interested in our product.
This graph below shows that 12/12
meaning all of the people that were asked stated that they liked the concept of
our product
This was
valuable research as we wanted to know if our target audience would be
interested in the concept of our product. Knowing that all of our respondents
were happy with our product, informed us that we didn’t need to make any major
changes.
This graph below shows that 9/12 of
the people that were asked stated that they would like a range of fragrances to
choose from.
Also after
analysing the questionnaire results they suggest that a majority of people 9/12
to be precise would prefer to have more fragrances meaning that they would like
to have range of fragrances to choose from.
This graph shows that all men that
were asked stated that they would use our product
Geo-demographic
Geo-demographic
research consists of considering the age, gender, class and ethnicity of the audience.
Also, it considers where the audience is from for example their nationality.
When producing a product you need to consider ‘mass market’, this means looking
at which audience are most likely to be interested in your product. By
producing profiles of a products potential market, companies are able to spend
most money on each market and cater for their interests. Postal codes are a
most common way of separating customers in terms of demographics.
Research market for your product
Research market for your product
Competitors
We have a
wide range of competitors. As our product is a body wash and is targeted at
men, our competitors are Lynx, Radox, Dove and Gillette. They all have their
own male range of body washes and are very successful.
Lynx
Lynx
Adverts from our competitors
Lynx Apollo
Lynx products are targeted at the same target audience as our product. Lynx products are popular against young men as they are affordable and unique. Lynx engage with their audience in a unique and creative way by creating a story that links with each of the products they release. This advert focuses on the release of Lynx Apollo; the story focuses on a lifeguard watching people swimming in the sea. A woman is seen drowning and surrounded by a shark. The lifeguard jumps in and safes the woman. As she is gazing into his eyes, an astronaut captures her attention. She then runs towards the astronaut, as that is what she believes is a real man. Lynx adverts tend to be humorous; this helps them to engage with their audience of young men. I and my production group were inspired with the idea of having a narrative within the advert, for this reason we included a narrative within our own advert. Lynx have proven that having a narrative within the advert creates high viewing figures and a great fan base. We also, liked the look of the product as it looks unique and edge. We chose a bottle that looks similar. The advert has had 43,299 views so far and has 29 people who have rated the advert with a thumb up and 3 people who have rated it with a thumb down. This data shows that majority of its audience have enjoyed watching the advert and think it is good.
Radox – Men of the world
This advert
focuses on a Radox product. It advertises a body wash and shampoo that is
targeted towards men. My production group and I have decided to produce a
product that is both a body wash and shampoo. We looked at this advert in great
detail as we wanted to know how they presented the benefits of this product and
how we could produce a product which will be better. The advert has a Bollywood
theme; it includes a male Indian actor and an Indian female model. The product
is aimed at men who want to look good and have a great interest in the way they
look. The product is for all men as labelled above. The advert has 144,777
views on YouTube. The advert has 144 thumbs up and 96 thumbs down by viewers.
Overall, this advert is very good and the ratings show that people have enjoyed
watching it.
Dove
This advert
focuses on a Dove product. The product is a body wash that hydrates the skin
keeping it smooth and moisturised. The advert includes a male showering using
the product. This advert includes scientific jargon ‘micro moisture’ that
insures the audience that the product is fit for its purpose. The product is
targeted towards young adults and older men as they are more interested in the
care of their skin and the purpose of the product. This advert gave me and my
production the idea of including scientific jargon. We wanted our audience to be
aware of the products purpose and that the product is fit for its purpose. The
advert has 22,493 views on YouTube; it has 16 thumbs up and 1 thumb down.
Overall, this advert has a great amount of views and only one person dislikes
it.
Gillette
This advert
focuses on a Gillette product. The product is a 2 in 1 dry skin and hydrator
body wash. The advert includes a muscular male showering using the product. It
states that the product has 3 times the amount of hydrators; this proves that
the product is fit for its purpose. The voiceover used is very masculine and
seductive. This advert appeals to young adults and older men as they would want
to impress women. The advert has 73,259 views on YouTube; it has 40 thumbs up
and 3 thumbs down. Overall, this advert is very successful and is enjoyed by a
big audience.
Production research
Our budget
Research into
location fees
Location Fees payable to the Location
owner
Below is a fee guideline showing what your property
might earn should it be selected to work on a film, TV or photo-shoot
production:
Feature Film Productions
|
From £750 - £5,000+ per 12 hour day
|
Television Dramas
|
From £500 - £3,000+ per 12 hour day
|
Documentary filming
|
From £400 - £1000+ per 12 hour day
|
Photo-shoots
|
From £500 - £1500+ per 10 hour day
|
Television
Commercials
|
From £1000 -
£3000+ per 12 hour day
|
Music Videos
|
From £500 - £3000+ per 12 hour day
|
We needed the location for three hours; therefore, the
location fee would be £500.
Camera Hire
Ideally, we
would have liked to use the Sony pmw 200
Sony PMW 200 Hire and Rental - £310.00 per day
In the Sony
PMW200s arsenal is a world wide compatibility that can film in 24, 25, 30, 50,
and 60 fps in both progressive and interlaced giving you a world wide audience
for anything you shoot also benefitting and making great use of a smaller
sensor allowing you easily keep just about everything in focus superb for live
situations when you really have no idea who or what you will need to home in on
next and armed with a Fujinon three ring14x zoom lens controlling zoom, iris,
and of course focus you really do have a very flexible piece of kit that can
and will handle anything that gets your attention and you wish to capture even
when you are dealing with the fastest change of subject or situation the PMW200
will keep up if not be a step ahead of you with a generous 15 second buffer
even if the unexpected happens you will have captured the previous 15 seconds
of footage before you hit the record button.
However, we decided to use a Nikon D90 instead.
Daily Hire
|
£49.17
(£59.00)
|
Weekend Hire
|
£75.00 (£90.00)
|
Weekly Hire
|
£147.50 (£177.00)
|
2 Weekly Hire
|
£198.33 (£238.00)
|
3 Weekly Hire
|
£246.67 (£296.00)
|
Deposit
|
£163.00
|
Our camera cost would be £59
Cast and auditions for our production
Auditions
for lead role
Shaukat
Saleji
.JPG)
Shamim
Miah
.JPG)
Mudassir
Allaraka
.JPG)
We decided
to choose Shamim Miah for the lead role in our advert. We wanted someone who
looked young (in their teenage years). He presented great acting skills and
looked comfortable and natural.
Extras
These
individuals below are featured in our advert as extras.
Shaukat
Saleji
Kamiul
Islam
Ilyas
Monia
Syranpreet
Rai
Warda
Ridwan
.JPG)
Casting agreement forms
Casting
agreement for lead role: Shamim Miah
Casting
agreement for extras
Shaukat
Saleji
Ilyas
Monia
Kamiul
Islam
Syranpreet
Rai
Warda
Ridwan
Locations
The location that we have used is a
bathroom that we have hired. The bathroom is an en-suite bathroom. It is small
and has a shower in the corner. The bathroom was suitable for filming the
advert because there was enough light to light up the area of the bathroom and
shower area.
The reason why we chose the bathroom above to film is because it is the only area that we can use that matched the requirements that we needed which was a well-lit area, homely looking and a place that is suitable to film.
An alternative location that we could have chosen to film in is the Sidney Stringer Academy’s PE department, where they have showers. The reason why we didn't choose this location is because the lighting there was not effective and the location isn’t perfect as it does not look homely.
The reason why we chose the bathroom above to film is because it is the only area that we can use that matched the requirements that we needed which was a well-lit area, homely looking and a place that is suitable to film.
An alternative location that we could have chosen to film in is the Sidney Stringer Academy’s PE department, where they have showers. The reason why we didn't choose this location is because the lighting there was not effective and the location isn’t perfect as it does not look homely.
We also decided to film two of our scenes
outside ‘Sidney Stringer Academy’. We used the pathway which leads to the
reception. Our lead actor is seen walking down the path towards the school as
he is attending sixth form. We used this location as it looks believable that
the character is attending sixth form. The location was spacious and looked
really good on film.
One of our
chosen locations was the area just outside the school building we chose this
particular location as it seemed suitable to film our scenes there as it looked
like a professional location to use.
Another reason
why we chose to film at this location as it met our requirements as it was
outdoor it had perfect surroundings and seemed fit for purpose as it had
perfect lighting.
Research log
Date
|
Source
|
Website/Book
|
Reliable
Yes/no
|
Why
|
14/05/2013
|
Website
|
Yes
|
This website is a blog. It is written by By Jan Kestle, Founder and President, Environics Analytics. |
|
11/06/2013
|
Website
|
Yes
|
It is the pharmacy page that is part
of the co-operate branch. It includes the products features and ingredients.
It also includes the products price.
|
|
11/06/2013
|
Website
|
Yes
|
It is the pharmacy page that is part
of the co-operate branch. It includes the products features and ingredients.
It also includes the products price.
|
|
11/06/2013
|
Website
|
Yes
|
It is the official Dove website. It
explains the purpose and features of the products. It also includes a section
on the ingredients of the product.
|
|
11/06/2013
|
Website
|
No
|
The review is written by a fashion
buyer, his name is Adam Fox. He specialises in men’s tailored clothing and
outerwear. The review is written based on his opinion. There are no facts and
figures as to how many men use the product or how many sales it makes.
However, he does state the purpose and features of the product as guidance
for men.
|
|
13/06/2013
|
Website (YouTube)
|
Yes
|
YouTube is a well-established video
sharing website. It allows brands and companies to advertise their products.
|
|
13/06/2013
|
Website (YouTube)
|
Yes
|
YouTube is a well-established video
sharing website. It allows brands and companies to advertise their products.
|
|
13/06/2013
|
Website
(YouTube)
|
Yes
|
YouTube is a well-established video
sharing website. It allows brands and companies to advertise their products.
|
|
13/06/2013
|
Website
(YouTube)
|
Yes
|
YouTube is a well-established video
sharing website. It allows brands and companies to advertise their products.
|
|
21/03.2013
|
Website
|
Yes
|
This is a website Sarah Eastel
Locations company. It advertises the locations available. The website
provides accurate prices.
|
|
21/03/2013
|
Website
|
Yes
|
This is a camera hire website. We
wanted to hire a camera from this website first but it proved to be very
expensive.
|
|
21/03/2013
|
Website
|
Yes
|
This is a camera hire website. We
hired our camera from this company. The camera was at a good price.
|
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